LMU, Join the pride

It all begins with an idea. This campaign aimed at enhancing engagement and support for our Division I collegiate sports program. Through weekly content creation across platforms like Instagram, Twitter, and Facebook, I curated diverse multimedia, from game highlights to behind-the-scenes glimpses, to captivate students and fans while aligning seamlessly with LMU's brand identity. To do so, we implemented robust protocols for social media management, ensuring consistency and professionalism across all channels to reinforce LMU Athletics' integral role within campus life.