LA Kings, 2024 playoff look

A transformative team project that not only captures the intensity of the playoffs but also sets the stage for the team's future brand guidelines.

Embracing editorial design principles, we crafted a visually striking yet elegantly simple aesthetic that resonates with fans. Through rounds of brainstorming and meticulous adjustments, we developed a clean and sophisticated visual identity, adhering to a strict grid while maintaining excitement and anticipation.

As we transition into the next season, we are excited to slowly hint to next seaons looks with our new style guide. With its timeless appeal and versatile design, we present a strong foundation for future iterations of the LA Kings brand.