
Trouble in Paradise by Chlöe
This reimagination of Chlöe Bailey’sTrouble Paradise album explores a fresh, potentially game-changing approach to music visuals.
The project develops a complete visual system—album art, tour campaign, everything—based on powerful symbols and textures that capture the raw emotions at the heart of the music. Instead of spelling things out literally, the visuals focus on the idea of rebirth, using color and texture to tell the story.
The project visually separates the album's journey into two parts: the initial pain and heartbreak ("trouble") and the process of healing and self-discovery ("paradise"). What makes this approach unique is how the visuals actually change as you move through the album. They evolve and grow, reflecting the emotional journey of the songs and culminating in a powerful visual representation of personal transformation.
This dynamic visual experience could offer a revolutionary way for artists to connect with their audiences, going beyond static images to create a truly immersive and evolving artistic statement.
Vinyl design
Exterior and interior double sided vinyl with two records
Songs divided in Trouble (side A) and Paradise (side B)
Tour Campaign
Tour Posters Billboard Concert Venue
Merchandise
Hoodie Bucket hat Tote bags